Our Inspiration


We are inspired by ocean life. You can find virtually every color in the ocean, owned by various species big and small. Here are our initial inspirations for our Essentials Wallet, with one addition coming soon in our next product collection.

We hope as our customers - or giftees - are asked about our products by their friends and family a greater conversation starts beyond clothing and accessories.

"Did you know? Were you aware? I've decided to stop _______ because it's not good for the oceans. What about you?"

Great White

Many may think sharks rule the oceans, but our own behaviour is putting these fearsome friends at risk. Finning is a big culprit with shark fin poachers catching sharks, slicing off their fins and letting their bodies sink to the bottom of the ocean. They can also become entangled in meshes, and caught as bycatch.

Playing an important role at the top of the food chain, the Great White is currently Vulnerable, and the iconic Hammerhead, of which there are 9 species alone, are endangered.

Urchin

These spikey fellas help our oceans by maintaining an important balance between coral and algae. Too many of them and coral can be eroded - too few and algae can take over. Both scenarios have consequences to the overall environment.

While not endangered or vulnerable, they are a good example of why achieving a proper food chain balance in the ocean is important to the overall ocean's health and vitality.

Blue

Blue whales are Earth's largest and loudest mammal with a heart the size of a MINI Cooper and calls reaching 188 decibels. Whales are at the top of the food chain and play an important role in overall ocean health. With commercial whaling no longer a significant threat, these giant lovers are mainly threatened by climate change and its impact on krill, many whales' main food group. 

Blue whales remain endangered, while others like the Beluga are considered Vulnerable.

Yellowfin

Adored by sashimi lovers, this migratory fish are also at the top of the food chain and play a role in maintaining a balance in the waters. Yellowfin are currently being overfished in the Pacific and Indian Oceans, as reported by the ISSF Scientific Advisory Committee. They are also caught as bycatch when young as fishermen hope for shipjack (another kind of tuna). 

Yellowfin are currently Near Threatened.

Ridley

There are 7 species of sea turtle including the mighty Leatherback, Olive Ridley, and Hawksbill (pictured). Sea turtles are an important part of the food chain as they graze on sea grasses, helping them grow across the sea floor, which in turn provides a breeding ground for many fish, shellfish and crustaceans. Meanwhile, unhatched eggs and hatchlings that don't make it out to sea provide nutrients for dune vegetation.

These ancient species are in danger from bycatch, habitat loss and illegal trade. Warming sea temperatures are also causing a drop off in male hatchlings and putting vital foraging grounds at risk.

6 of 7 sea turtle species are endangered. 3 Critically Endangered, the greatest risk of extinction.

Coral

Covering 1% of the ocean floor, coral supports 25% of all marine life. Reefs around the world are endangered by rising sea temperatures and carbon dioxide levels in the ocean.

 

How can you help?

  • If you’re a tinned tuna or fish buyer, check the tin for how the fish is caught. If there is no information, it’s probably not caught sustainably. (An MSC Certification Ecolabel is one reputable icon).

  • Talk to your friends and relatives about this. Are they aware?

  • Skip Yellowfin and other vulnerable species for other species with healthy populations, or consider another tasty ingredient instead!

  • Donate to an ocean conservation NGO to help support, enhance, and protect ocean life.

  • Volunteer and get involved: join a beach clean up the next time you find yourself by the ocean

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