Privacy Policy


Updated May, 2018

We are committed to safeguarding the privacy of our website visitors. In this policy we explain how we will treat your personal information. By using our website you agree to this policy.

This document was created in part using a template from SEQ Legal (http://www.seqlegal.com), modified and edited based on our own policy.

1.    The information we collect

1.1   We may collect, store and use the following kinds of personal information:

(a)    information about your computer/device and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);
(b)    information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);
(c)    information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use);
(d)    information relating to any purchases you make of our goods or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details);
(e)    information contained in or relating to any communication that you send to us or send through our website (including the communication content and metadata associated with the communication); and
(f)    any other personal information that you choose to send to us.

1.2    Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

2.     Using personal information

2.1    Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

2.2    We may use your personal information to:

(a)    administer our website and business;
(b)    personalise our website for you;
(c)    send you goods purchased through our website (including sending shipping information required to a 3rd party fulfillment partner);
(d)    send you email notifications/updates/marketing communications that you have specifically requested;
(e)    request a product review from you via the email address you provided upon purchase
(f)    retarget you with advertising content on Facebook, including Instagram, and through the Google advertising network. 
(g)    provide third parties with statistical information about our users (strictly excluding any individual user information);
(h)    deal with enquiries and complaints made by or about you relating to our website;
(i)    keep our website secure and prevent fraud; and
(j)    verify compliance with the terms and conditions governing the use of our website.
2.3    If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us. If no permission or Licence is granted by you, no information will be published. (This does not include any public social media (i.e., Instagram) photos you may have uploaded and tagged us in which are automatically aggregated on our website).
2.4    We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.
2.5    All our website financial transactions are handled through our payment services provider, Stripe (credit cards), or PayPal. You can review the provider's privacy policy at www.stripe.com and www.paypal.com. We share information with these payment services providers only to the extent necessary for the purposes of processing payments you make via our website automatically, as well as refunding such payments and dealing with complaints and queries relating to such payments and refunds.

3.       Disclosing personal information

3.1    We may disclose your personal information to any of our employees, officers, our 3rd party logistics (shipping) company, and payment processing services (outlined above) in order to serve you properly, and to digital marketing partners (Facebook - outlined below) to retarget you with advertising. 

3.2    Otherwise, we may disclose your personal information:

(a)    to the extent that we are required to do so by law;
(b)    in connection with any ongoing or prospective legal proceedings;
(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d)    to any entity that may acquire or merge with us in the future as is necessary to do business
(e)    to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
(f) in any of the above matters listed in 3.2, we will contact you and inform you prior to disclosing your information
3.3    Except as provided in this policy, we will not provide your personal information to third parties.

4.    International data transfers

4.1    Information that we collect may be stored and processed in and transferred between any of the countries in which we operate (currently this only includes Singapore) in order to enable us to use the information in accordance with this policy.
4.2    Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: Singapore.
4.3    Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
4.4    You expressly agree to the transfers of personal information described in this Section 4.

5.    Retaining personal information

5.1    This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

5.2    We will retain personal data and documents (including electronic documents) containing personal data:

(a)    to the extent that we are required to do so by law;
(b)    if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

6.    Security of personal information

6.1    We take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
6.2    All electronic financial transactions entered into through our website are protected by the encryption technology of Shopify, Stripe, and PayPal.
6.3    You acknowledge that the transmission of information over the internet can be inherently insecure, and we cannot guarantee the security of data sent over the internet.

7.    Third party websites

7.1  Our website includes hyperlinks to, and details of, third party websites.
7.2  We have no control over, and are not responsible for, the privacy policies and practices of these third parties.

8.    Shopify and 3rd Party Apps

8.1    We use Shopify to host our website, update its design and functionality, and manage our customer list and information. This includes using tools embedded in the Shopify site builder and 3rd party apps approved by and offered through the Shopify platorm to add another layer of functionality.
8.2    We rely on Shopify to protect the data it receives from you, our customer. Shopify operate under accordance of the latest privacy laws.
8.3    In addition to the "Product Review" Shopify app that enables users to submit a product review directly through our website, we also use the following apps available through the Shopify platform:
(a)    "Product Review addon," by Stamped.io. This app gives us the ability to automatically email customers who have made a purchase from us and request a product review from them. We are currently sending two emails via this app to all recent customers, including one initial request sent at 14 days after purchase and a final request / reminder sent 7 days after the initial request. Information shared with this 3rd party include your name, email address, and purchased product information.
8.4    For more information on how Shopify uses buyer data, please visit their Privacy Policy at: https://www.shopify.com/legal/privacy 

9.    Use of cookies

9.1  Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
9.2  Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
9.3  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
9.4  We use both session and persistent cookies on our website.
9.5  The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
(a)    We use the following cookies via Google Analytics to gather data on website visitors that can help us further improve our website and market more effectively online:
1. _ga to recognise a computer when a user visits our website, which expires in 2 years
2. _gat to throttle the request rate of the site, which expires in 10 minutes
3. __utma to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. This cookie expires 2 years from set/update
4. __utmt to throttle the request rate
5. __utmb to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
6. __utmz to store the traffic source or campaign that explains how the user reached the site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
7. __utmv to  store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
(b)    We use other cookies for the Shopping Cart, so it will remember the items you placed inside.
(c)    This list may not be exhaustive and will be updated as other cookies are added or identified.
9.6  Most browsers allow you to refuse to accept cookies; for example:
(a)    in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";
(b)    in Firefox (version 47) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and
(c)    in Chrome (version 52), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.
9.7  Blocking all cookies will have a negative impact upon the usability of many websites.
9.8  If you block cookies, features on our website may not work as well as intended.
9.9  You can delete cookies already stored on your computer; for example:
(a)    in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);
(b)    in Firefox (version 47), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and
(c)    in Chrome (version 52), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".
9.10     Deleting cookies will have a negative impact on the usability of many websites.
9.11    For more information about targeted or behavioral advertising, please visit https://www.networkadvertising.org/understanding-online-advertising.
9.12    You can opt out of targeted ads served via specific third party vendors by visiting the Digital Advertising Alliance’s Opt-Out page.

10.    Facebook Retargeting

10.1   Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services to us and targeted ads to you.

10.2   Users can opt-out of the collection and use of information for Facebook ad targeting from our website by contacting us via email with a request to 'Remove me from your Facebook Custom Audience Database.' Please allow a week for us to process your removal.

10.3   Please note that we also advertise to Facebook users based on other characteristics including demographics, interests, and 'likes,' and though we may have removed you from our Custom Audience, you may still see our ads on Facebook due to these characteristics.

10.4   You can access a mechanism for exercising related ad choices by visiting http://www.aboutads.info/choices and http://www.youronlinechoices.eu/. These websites are in no way related to www.kovlife.com. 

11.    Amendments

11.1    We may update this policy from time to time by publishing a new version on our website.

11.2    You should check this page occasionally to ensure you are happy with any changes to this policy, and we will send any updates of it to those who subscribe to our site.

12.    Your rights

12.1  You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)    the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport or government identification card certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

12.2  We may withhold personal information that you request to the extent permitted by law.

12.3  You may instruct us at any time not to process your personal information for marketing purposes.

13.    Updating information

13.1  Please let us know if the personal information that we hold about you needs to be corrected or updated.

14.    Our details

14.1  This website is owned and operated by KOV Pte Ltd.

14.2  We are registered in Singapore under registration number 201626164N

14.3  You can contact us by email at hey@kovlife.com.

(a)    We receive communications between 9am and 5pm Monday through Friday (UTC +8). Please allow 24 hours for a response during the week.